The True Role of HR: Advocate, Strategist, Misfit

When people think about HR, most picture a stereotypical scene: someone buried in paperwork, enforcing policies, or perhaps delivering the dreaded "we need to talk" meeting. I get it. HR has a reputation problem. But here’s the thing—the role of HR is so much more than compliance and policy policing. At its core, HR is about balancing two critical responsibilities: advocating for the business and advocating for the employees. And I would even take it a step further, that these two - the business and the employee - are not on opposite sides of the spectrum needing a mediator. Taking care of employees IS what's important to the business. Employees are the lifeblood of every business.

HR: The Business and Employee Advocate

For HR to make a real impact, we have to deeply understand the business we’re part of. I don’t just mean knowing the org chart or what’s in the latest strategy deck. I mean really knowing the business—the markets we’re in, the challenges our teams face, and the opportunities we’re chasing.

When HR professionals start to think like business people, everything changes. Hiring isn’t just filling a role; it’s about acquiring talent that drives strategy. Policies aren’t just about legal compliance; they’re about creating structures that help the company thrive. Compensation decisions? They’re about rewarding behaviors and results that align with the company’s goals.

Being a business advocate means showing up to leadership meetings with insights, not just reports. It’s about speaking the language of metrics and ROI, not just benefits and PTO policies.

In that same vein, HR is also an employee champion. And no, that doesn’t mean being a cheerleader or caving to every request. It means ensuring employees are seen, heard, and valued. It’s about creating an environment where people feel psychologically safe to speak up and thrive. This is where the empathy kicks in. HR needs to understand the human side of work: the stress, the ambitions, the moments when people feel stuck or overlooked. Sometimes, being an employee advocate means saying, "Hey, I know this policy looks great on paper, but here’s why it’s not working in practice." Other times, it’s having the courage to push back on leadership and say, "We’re burning people out, and it’s not sustainable."

Advocating for employees isn’t just the right thing to do—it’s also a smart business move. Engaged employees perform better, stick around longer, and contribute to a culture that attracts more great talent. Happy employees = a stronger business. Simple math.

HR as the Bridge

The magic of HR lies in being the bridge between the business and the people. It’s not about choosing sides; it’s about aligning both for mutual success. This means asking tough questions:

• Is this policy helping the company AND the people?

• Are we building a culture that aligns with our strategy?

• Are we solving problems proactively, or just reacting to fires?

It’s a tricky tightrope to walk, but it’s also what makes HR so dynamic and rewarding. We’re not just "resources" managers; we’re strategists, problem solvers, and culture builders.

Breaking the Stereotypes

As HR professionals, we have a responsibility to change the narrative around what we do. We need to shed the outdated "compliance cop" label and embrace our role as strategic partners. That means:

• Learning the business. If you don’t know what your company’s P&L looks like, start there.

• Building relationships. HR isn’t a silo. Get out there and talk to employees at every level.

• Challenging the status quo. If something isn’t working, speak up and offer solutions.

HR has the potential to be the heartbeat of an organization. But we have to get out of our own way. Stop hiding behind policies and start leading with purpose.

The HR Misfit Mentality

I call my blog "HR Misfit" because I believe great HR professionals are rebels at heart. We push boundaries. We help build workplaces where people and businesses thrive together.

So, to all the HR misfits out there: let’s change the game. Let’s be advocates for our businesses, which in essence also means we're advocates for employees. Being human at work ourselves will help us as a function break the stereotype that HR is here to simply hire, fire, and beat people over the head with a handbook. Our function is critical to our company's success and is more than simply a department—it’s the engine driving culture and success.